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The answer to these questions could include major implications for the extravagance business. As the nation’s iceland single women leisure creators struggle to make a earnings in style, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey document, perfume and cosmetics are a “flagship” firm that can drive growth in many other categories for leisure brands.
But the method is not without challenges. The packed class can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its charm company in- home under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s registration contract with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 cent on Sept. 6. Kering’s buy of Creed at a 14- instances revenue three in October likewise made investors sit up and take notice.